Sell on bol.

Connect with millions of Dutch and Belgian shoppers on the region's largest online marketplace.

Electronics Fashion & Accessories Home & Living Sports

Why sell on Bol.?

Bol. is the leading online marketplace in the Benelux region, offering significant growth potential for your business. In 2025, bol achieved a GMV of €6.3 billion, with its fashion category alone seeing a 15% year-over-year growth.

By partnering with bol, sellers gain access to a vast and engaged customer base across the Netherlands and Belgium. Its commitment to next-day delivery ensures customer satisfaction, making it the ideal platform for scaling your business and benefiting from its established reputation and extensive reach.

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14 MILLION

customers in both the Netherlands and Belgium

48 MILLION

articles for sales

49,000

partners

26 MILLION

monthly active end users

Silver status integration partner

With our expanded partnership with bol, which now includes both Direct Shipment and Fulfillment by bol, Tradebyte has achieved Silver Status in the Integrator Ecosystem Program as one of few integration partners.

How Tradebyte can help you sell on Bol.

Maximise your sales on bol by streamlining your operations with Tradebyte’s TB.One. This powerful SaaS solution lets you efficiently manage your product data, stock, pricing, and orders across bol and all your other sales channels.

Instead of manual updates on multiple platforms, simply input your product information into TB.One once. It then distributes everything to bol and your other chosen retailers, ensuring accuracy and consistency while preventing stock discrepancies and pricing errors. We integrate with popular platforms like Shopify, Magento, BigCommerce, WooCommerce, and even custom solutions.

TB.One seamlessly connects you to two key Bol. partner models:

Fulfilment by bol (FBB) / Logistics via bol (LvB): bol. handles the entire fulfilment process for your Dutch and Belgian orders. This means your customers get faster and more flexible delivery service, and you gain more time to focus on your business.
Bol direct shipment: Prefer to manage your own logistics? The bol Direct Shipment connection allows you to ship orders directly from your own warehouse(s).

How to sell on BOL.

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Create a bol. seller account

Go to the bol. partner registration page and specify whether you are a partner based outside or inside the Netherlands or Belgium.

Choose your fulfilment method

Choose between bol’s two primary options for logistics – Fulfilment by bol (FBB) / Logistics via bol (LvB) or Bol direct shipment.

Set up a Tradebyte account

Tradebyte helps you manage your inventory, pricing, and orders more efficiently. You can access more than 90 marketplaces, including bol., with a single Tradebyte account.

Manage your products via Tradebyte

Easily upload your products to bol. and other marketplaces.

Optimise and grow with Tradebyte

We assist you in enriching data, optimising product information, categorising effectively, and strategic mapping. We can even handle the management of your entire account, providing precisely what you require to guarantee your e-commerce success.